ROLES: CONCEPT / ON-SET DIRECTION / PHOTOGRAPHY / DESIGN
DRYROBE® AW25
For the launch of Dryrobe’s 2025 autumn new colour drop, I wanted to move away from the typical coastal scenes and do something a little different. We found a cool stable yard that had an old swimming pool, so the shoot still retained that brand connection to water.
I love orange. We found this bright orange horse box that worked really well with the product. It was an ideal backdrop, which adds an interesting element to what is essentially a group of people standing in a field.
And we just kept finding cool places to shoot…
I really love how this shoot turned out, we ended up with way more than we set out to get. I’d worked with the models (Konnor, Alex and Ria and Emily) individually and knew they’d be great together. I think on-set chemistry when you’re working with groups is so important, the interaction between models can really make or break a shoot.