branding and visual identity

I have sixteen years experience of helping brands develop their visual style and particularly enjoy working with start-ups, small businesses and independent brands with character. Whether giving existing brand identity systems a makeover or starting with a blank canvas, I’ll work with you to take your visual appearance to the next level, ensuring your personality is shining through with a strong brand positioning, effective logos, guidelines and typography, and well considered imagery.

ART DIRECTION

Leading the visual execution of a project, from initial creative concepts through to coordinating and producing final deliverables. My background in both graphic design and photography means I can work solo, but if a project requires specialised skills I’ll curate the best team to ensure a shared visual style. I have a hands-on approach, and I’ll always be on set to choreograph models and create a positive and interesting working environment for everyone before delivering the final artwork, whatever form it takes. I have a keen sense of design and a typographic eye for detail, ensuring balance between the photographic and design elements.

GRAPHIC DESIGN & illustration

Heavily inspired by my long-standing interest in design history, I love crafting all kinds of graphic and illustration work, from logos, packaging, adverts and layouts. I combine my love of art and music to help bands and musicians with merchandise, EP and album artwork, gig posters and accompanying promo material. I specialise in hand lettering, custom typography, and graphic illustration that looks great on t-shirts!

PHOTOGRAPHY

I work with fashion and lifestyle brands to produce model-focused commercial photography that has an editorial and candid aesthetic. I’ve developed a style that is spontaneous, authentic, and makes the most of whatever environment we have to work with. Most things can be saved in the edit, but energy and genuine personality coming through can’t be faked. To me, vibes (hate that word) are everything. I also create portrait photography for models and performers, as well as promo shoots for bands and musicians.

My cross-disciplinary background puts me in a good place to help with all visual elements of a seasonal campaign, product launch, branding or promo project. GET IN TOUCH FOR RATES AND AVAILABILITY.