ABOUT ME.
I’ve never been comfortable with the idea of sticking to a niche, always drawn to variety and trying new ways of creative expression. Over my sixteen years of working in the fashion industry, I’ve covered it all, and to me, there’s little difference between graphics, illustration, and photography. They’re often taught together and, and ultimately, they’re about composition, color, mood, and conveying an idea; it’s only the techniques that differ. There’s no doubt that having a background in graphic design and illustration has definitely influenced my photography and art direction style.
My career to date has taken me on a winding path across lots of creative disciplines. After graduating with a degree in Advertising Art Direction in 2009, I spent the first part of my career working primarily in graphic design and illustration within the fashion industry, with a focus on branding and apparel graphics. Over a span of eleven or so years I was lucky enough to work on projects for such varied brands as Adidas, Altura, Burberry, Canon, Clarks, Diesel, Gap, Hugo Boss, Jack Wolfskin, Joules, Lee Jeans, Lululemon, M&S, Nike, Porsche, Puma, Snapchat, Superdry, Uniqlo & Wrangler, as well as a plethora of start-ups and independents.
In 2021, I started working for one of the fastest-growing apparel brands in the UK, and became Art Director in late 2022. Initially, I’d conceive and coordinate shoots with filmmakers and photographers, and be on set to help maintain a positive and productive environment, ensuring all creative requirements of the brief were met. Spending so much time on shoots rekindled my love of photography, which had been a big part of my design school education. I’ve always considered myself a people person, and I really like the fact that the success of a shoot is largely based on how well the interaction between photographer and subject is.
Outside of all the visual stuff, my other love is music; I sing and play guitar in a punk band. To be honest, it started as an excuse to buy stage outfits and make gig posters, but it turns out we’re pretty good.
Based: South-west UK
Available: Anywhere
