ROLES: CONCEPT / ON-SET DIRECTION / PHOTOGRAPHY / EDITING
VIDEOGRAPHER: DIEGO HERNANDEZ
DRYROBE® AW24
The aim of this campaign was to put the brand in unfamiliar territory. We’d never really done anything so cosmopolitan before, and I wanted to show that as a brand we weren’t afraid to break out of our usual shoot landscapes.
On day one we spent the morning wandering around Copenhagen, no real plan other than following our noses. I like this approach, it leads to a shared excitement amongst everyone, there’s a bit more adrenalin flowing when you’re not sure what’s around the corner.
Before our flight home we took a little detour to an old fishing port called Dragør, just to get another bit of content with a slighty different flavour but still obviously European.