ROLES: CONCEPT / ON-SET DIRECTION / PHOTOGRAPHY / DESIGN
VIDEOGRAPHER: DIEGO HERNANDEZ
DRYROBE® SS25/26
Planning is a very sensible strategy that I would highly recommend, but very occasionally, you need to go off script. This shoot wasn’t in the calendar, but I felt we needed to shake things up a bit to give the remainder of the SS25 a bit of a kick, and also get some imagery in the bag for SS26 presale.
I think being a good art director is knowing when the time is right to drop everything and hop on a plane to Barcelona.