Roles: Concept, On set direction, photography, editing, design
Print ad for Swim Swam magazine. Live Fast Dry Young typography by Louis Trew/Tanuki agency.
Reel filmed at edited by Diego Hernandez
Planning is a very sensible strategy that I would highly recommend, but very occasionally, you need to go off script. This shoot wasn’t in the calendar, but I felt we needed to shake things up a bit to give the remainder of the summer a bit of a kick with some interesting content. I think being a good art director is knowing when the time is right to drop everything and hop on a plane to Barcelona.