A lot can be achieved with very little, it’s just a question of making whatever you’ve got work for you. For this music video we had access to a barn, once we had that secured it was pretty much all we needed to make a really effective promo for a country music song. In post-production I gave the video some lo-fi treatment, giving the piece an old vhs kind of vibe, and adjusted the colours to bring out the blues and reds to match Josh’s logo colours.