During my tine as Art Director at Dryrobe® I was involved in many projects, and lucky enough to run shoots in Iceland, the Arctic Circle and the Swiss Alps.

I’ve chosen to showcase the content that I feels best reflects my attitude to art direction. Not the big glamorous shoots but the ones where personality is the hero. I feel like in an age where AI can mimic perfection the human element of advertising campaigns is more important than ever, it’s what audiences latch on to.